Apple’s latest revenue is a mixed bag that was satisfied with the iPhone sales, contrary to the rise in profits.
After the Bell on Thursday, the overall profit of the iPhone manufacturer in the first quarter of 2025, with the expectation of the Wall Street, was $ 124.3 billion at 4 % bump last year.
Apple reported a net profit of $ 36.33 billion, up 7.1 % to 7.1 % in the same period of the same year.
Even if the company missed the iPhone estimation, this increase has decreased by 11.1 % in China to $ 185.1 billion. Since DIP, nearly 13 % in the first quarter of 2024, it has been the largest decline in this important area.
Fierce competition with domestic manufacturers, including OPPO and Vivo, has proved that the world’s largest smartphone market is becoming more difficult for companies. Huawei, which had dropped significantly in sales due to the first Trump administration by the Trump administration, has since increased rapidly in its home country.
In a conversation with the CNBC, CEO’s Tim Cook, along with some other major markets, has been responsible at the feet of Apple Intelligence, which is currently unusable in China. Apple’s small model generation AI platform is the biggest sales point of the iPhone 16 that debuted a late year.
“In the market that was developing Apple Intelligence in December quarter, we found that the performance compared to the previous year in the iPhone 16 family was stronger than the market that did not develop Apple Intelligence,” said Cook. Masu.
The AI platform is currently available in English (Australia, Canada, Ireland, New Zealand, South Africa, the United Kingdom, or the United States). Chinese is one of the languages that will appear in the latter half of this year, but Apple has not yet announced whether this feature will eventually arrive in mainland China.
Regulatory approval and security restrictions are one of the issues between Apple Intelligence and CHINA. It is reported that the company has a team with Baidu, a major Internet in the country. However, the transaction clearly had its own obstacles.
CEO also pointed out a channel inventory that restricts the availability of new hardware in Japan.
Despite the company’s expectations for the Apple Intelligence -driven boost, the sales of iPhone decreased slightly from the previous year. This platform was slowly deployed on iOS 18, and its functions arrived on the waves. Some functions such as news summaries also had a rock -filled release. Apple has suspended its functions to address the problem of surface information.
Both Mac and iPad’s revenue increased by 15 % in a quarter, thanks to the launch of new iPad mini, iMac, Mac mini, and MacBook Pro. Services such as Apple TV+, Apple Music, and iCloud have grown 14 % in this quarter.
Currently, the company has an installation base of 2,35 billion active devices, which has increased from 2.2 billion to 2.2 billion last year. Cook also noted that Apple boasts a 1 billion subscription to the content and third -party apps.
As a whole, analysts have greeted the news positively, despite the headwinds, in some important categories. Earlier this week, the company also protected the company with Apple’s delayed entry to AI space. With the arrival of the Deepseekr1 platform, companies such as NVIDIA have generated large -scale acquisitions.
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