In a competitive world of commercial B2B events, it’s not just competing with other shows. You are competing with an overflowing inbox, competing business priorities, and a simple, powerful desire for people to not waste their time. The all-purpose agenda and general “I hope you enjoy the show” email ended.
If your goal is to grow your event, increase exhibitor/sponsor ROI and ensure participants come back every year, your new strategic order is personalization.
It’s no longer “fitting.” It is the core engine for creating value at events. A personalized event experience transforms passive participants into active participants, making them feel seen, understood and appreciated. And for the organizers of commercial events, that feeling translates directly into healthier revenue.
But how do you move, rather than simply adding a name tag to your welcome email? How do you implement a personalization strategy that actually delivers results?
These are important questions to investigate with the power of personalization, Grip’s upcoming webinar. On June 26th, I will be joining Gina Kay, Marketing Manager at International Confex. Dorota Warsch, founder and CEO of International Affairs, Grupa MTP; Snöball, Rachel Stephan gave the event personalization an inescapable dive.
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