Heather Nichols, an agency correspondent, sits with Lucy Eden, the founder of Be in Your Element, and talks about the development and plans in 2025.
In an industry known for high -pressure environments and quick demands, the BEING IN YOUREMENT is redefined in your element, which is a wellness event company, and the meaning of incorporating Welbying into the event.
Agency, founded by Lucy Eden during rockdown, was born from a simple but powerful reality. Creativity, nature, and human connections are essential for happiness.
Eden, who has been working as a freelance event manager for 10 years and has been involved in the industry for 20 years, has lost all contracts as a pandemic. During this time, she picked up macrame as a hobby and gathered sticks on a daily walk. This greatly helped her mental health and happiness, and she began to share her work online on the Instagram page called “Macrame Army”, which quickly gained more than 1,000 followers.
Eden states: When the event began again, I realized that this community focused on creative activities could bring value to the event industry. At that time, we decided to start an event agency that incorporates these elements. “
Since its release, be in your element has flourished and has steadily expanded its products. As time passed, the agency has built a diverse network by partnering with yoga teachers, respiratory workers, and dedicated groups of “Happy Warriors”. Today, there are more than 60 practitioners, so we provide a wide range of wellness experience according to the needs of clients.
The agency’s core value is deeply related to the elements of nature, reflecting the story of its origin. Founder Lucy Eden explains: “Everything started with a simple walk during the blockade. In nature, I feel the air, listen to water, and touch the earth. How do I have some complex happiness? Remember, just go out for fresh air.
Their mission is to enhance the event by creating happiness at the center of all experiences. Eden states: The core adds a small change that does not sacrifice business success and staff happiness, as well as the connection between humans, humans, humans, humans and humans. “
She continues as follows. “In a world that has been disconnected and stressed more than ever, we believe that happiness is not the extra option, but our mission is support for fellow events and the industry as a whole. We provide support, training, fun, and attractive sessions.
Eden also discusss how people approach happiness in the event industry, but is still discussing that there is still resistance. She says: “There is a financial tension throughout the industry. Agents and clients have a severe budget, so happiness often deteriorates. But we stick to our mission. Happiness is not luxury. It is as basic as the venue and catering.
Now, BE IN YOUR ELEMENT is further promoting its mission, and has launched a new consultant service to support event institutions and venues to prioritize human sustainability. As the industry is working on burning syndrome, long -term financial constraints, Eden and her team are led accusations when happiness is not just luxury and that it is needed.
In 2025, Be in Your Element focuses on what they explain as the most important task of our times as human sustainability. Human sustainability focuses on taking care of people’s health and happiness. Eden states: “Human sustainability is to support people in the industry, as focusing on the sustainability of the environment. We have an environmentally friendly choice such as reducing waste. I am not working on the happiness of the individual who is driving this job.
This year, they have launched a new consultant company that supports event institutions and venues to integrate human sustainability into businesses.
Eden states: “This is a new one this year. It is expanding to a venue like a Regent university. We provide reports that are not only participants in the event but also the background staff to prioritize welfare. Masu.”
She continues: “In the future of the industry, it is essential to give priority to human happiness. Human sustainability focuses on the sustainability of the environment. Many people in the industry are wearing a “honorary badge” to work for a long time without complaints. It is common to go to another event from a certain event without a rest, but this is not sustainable. “
By emphasizing connections and emphasizing that you are in your element team, taking care of people is not a luxury, but a basic part that will give you a permanent success in a fast -paced event. Proof. Their mission functions as a reminiscent that happiness is essential not only for individuals, but also for the future of the industry.
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