Silver Marketing Association, a B2B membership organization focused on reaching and impacting mature markets, has seen a massive surge in creative agencies that have joined the ranks over the past six months.
According to CEO Debbie Marshall, the addition of five institutions over the past six months means that more participation is expected, meaning it will help understand and effectively target mature consumer markets. It reflects a growing awareness of importance.
Marshall is keen to strengthen the expertise of teams in this rapidly expanding, profitable sector, and to help more junior members of staff understand demographics better. It emphasizes that it is focused on a particular focus.
She shows that the business case for focusing on mature consumers is compelling, showing that 74% of the domestic wealth in the UK will decrease by 25 in the next 20 years, over the 50s. He explains that he points to Kantar’s research. %, and at the same time, the population over 60 will grow to over 40%.
Marshall said: “Over 50 markets are more than just segments. They are economic powers driving nearly half of global spending growth. In the UK and the world, consumers are not just consumers who have the power to spend more than 50’s. They are admin, premium purchasing architect and trendsetter for tomorrow. If you ignore their preferences today, you will miss the market of the future.”
The two newest members of the association are Bluesoup, a Manchester-based Institution of Action and offices in Devon and London.
Sue Benson is Founder and CEO of Behavions Agency, saying: With us clients who can see the possibility of targeting demographics. ”
“We’ve added that we’ve been working on a new business,” said Steve Ticker, creative director at Bluesoup. “By leveraging the expertise of the Silver Marketing Association and its broad community, we can confidently connect with our older audiences in a meaningful, human, relevant, engaging, and untold manner. We and our clients are getting better results for their brands.”
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