Video marketing is a global trend, with viewers all over the world watching an average of 1 billion hours of YouTube content every day.
In this article, Dakota Murphey explains how corporate videos present important opportunities for businesses and marketers planning important events throughout the year. The video represents a great opportunity to attract attention, increase engagement and grow your customer/client base simultaneously. It is also an effective way to build trust, attract audiences and provide authentic, concise content.
Bit-sized content
Short form video content appeals to busy viewers who want information to be quick and concise. Evidence of its popularity is clear on YouTube and Tiktok. This is two platforms that prefer shorter visuals and microvideo, which instantly grab someone’s attention. For content creators, MPB video tips are a great guide to creating videos with bite-sized content, and the last few seconds can further peak people’s interests.
Similarly, microvideo simplifies complex ideas and industry news into digestible content, allowing you to clearly explain how your products and services work. These types of videos can also help you build authority and expertise in sectors that can lead to increased customer lead generation and loyalty.
Implementing AI, ML, and virtual production tools
The recent rapid digital development of AI and virtual production has revolutionized events and supercharger marketing like never before. Because technological advancements are so important, companies are rethinking events and rethinking how to communicate and engage with the audience.
Fast-paced technology doesn’t go anywhere. It is also a feature of the latest video content that cannot be ignored. AI video production is an exciting space for editing event material and creating corporate videos. These tools can analyze huge amounts of text or data and refine important messages to create important, concise and compelling content.
Furthermore, machine learning (ML) algorithms can analyze engagement data, allowing businesses to optimize their approaches for better results. AI offers the opportunity for event organizers to reduce the time they spend creating videos without compromising quality, from scripts and storyboards to editing and captions. Additionally, as AI software becomes more refined, the quality of corporate video continues to improve.
Interactive Video
Corporate videos are especially useful in encouraging viewers to interact with events. In a world saturated with standard digital content, authentic interactive video and live streaming can make your business stand out. After the event, they can upload to your website and popular platforms such as YouTube and Instagram Live.
Therefore, short form videos are the best medium for product launches, highlighting key points following recent summits and meetings, creating live events that communicate directly with customers. For brands looking to collect valuable data from their customers, interactive video and live streaming can easily incorporate clickable components such as quizzes and polling to help capture interest and feedback that can be used to move your business in the right direction.
Emphasis on sustainability and CSR goals
Another factor that has come to mind in recent years is that businesses have used short videos at key trade events, meetings and summits to highlight sustainability and CSR initiatives. By 2034, 80% of the global workforce will be made up of millennials, Gen Z and Gen Alphas, and countless studies have shown that these groups are worth working and purchasing in companies that prioritize ethical practices.
When businesses appeal to this vast proportion of their audience, they need to use video marketing to highlight how they make the world a better place. Make sure your business is doing everything you can to minimize waste and reduce its carbon footprint. Also, make sure your videos feature a wide range of voices, cultures and perspectives to promote true inclusion.
It is clear that video marketing will evolve considerably in the future and companies ready to adapt will thrive. From AI-powered tools to immersive, interactive content that offers customers a more direct channel, there are many ways to leverage video to attract audiences during key events and during major events.
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