XSEM, a Yorkshire-based brand engagement agency, has expanded its leadership team by appointing Robwoodhead as commercial director to support its growing client base.
Woodhead, former managing director of Bingley-based event and marketing agency Simply Better, which stopped trading in 2024, praised XSEM for successfully riding through a period of devastation the events industry.
Woodhead, who has provided campaigns for Shark Ninja, Arco and Greene King, said: I have a lot of commonalities and familiarity with the XSEM team. ”
He added: “I have a great level of praise to all the teams at XSEM to see how they not only evolved, but also flourished over the past few years. They have a strong proposal, dedication We have a delivery team and many happy clients.”
Michael Gwilliam, co-founder and director of XSEM, added: When someone from his experience realized that there might be an opportunity to join the team here, there was a mutual determination to make it happen. ”
XSEM was founded in 2003 by Gwilliam and co-founder Dan Bardgett and has received numerous industry awards for its innovative adaptations to online and virtual events during global lockdown.
Since then, we have expanded our business to provide brand experiences in a variety of industries, including food and drinks, retail and construction.
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