In May, there were two bank holidays and VE days, and we saw an estimated 14 million pints sold in one month.
VE Day itself is estimated to have sold up to 1 million pints at the pub thanks to the extension of the license time and being able to remain open until 1am.
The additional pint means the sector added £690 million in sales of the economy, generating £11.5 million in VAT and £6.5 million in beer obligations compared to months without bank holidays or VE days.
This boost comes as the sector wrestles with a barrage of additional taxes and fees following the edge of the cliff in April, which costs the industry an additional £853 million.
New statistics come after the BBPA revealed that the average price of pints had breached the £5 barrier for the first time.
The BBPA is urging the government to do this by permanent readjusting the business rate system, reviewing chaotic EPR costs, easing new employment costs, and ensuring that the Employment Rights Bill does not remove sector flexibility.
“We are pleased to announce that we are committed to providing a range of services to our customers,” said Emma McClarkin, CEO of the British Beer and Pub Association.
“These figures show how important these opportunities are to our sector, combating new costs such as higher business rate bills, unfair and confusing packaging fees and increased new employment costs.”
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