Amazon continues to inject AI into its shopping tools and encourages its customers to make more purchases. On Wednesday, the company announced a new feature called “interests,” which aims to create a more personalized conversation search experience.
New features allow customers to enter tailored prompts in the search bar to reflect their interests, preferences and even their budget. For example, users may request “model building kits and accessories for hobby engineers” or “brewing tools and gadgets for coffee lovers.”
Interest utilizes large-scale language models (LLM) to transform everyday language into queries that traditional search engines can understand, bringing more relevant product suggestions.
Additionally, the tool continuously works in the background, notifying users when new items with matching interests become available, providing updates on related products, restocks and transactions.
Currently, a selection group of US users is of interest through the Amazon Shopping app on iOS and Android devices, via mobile websites under the “ME” tab.
The company plans to expand access to more US customers in the coming months.
The features of interest represent the natural progression of Tech Giant as they continue to integrate AI into their apps. This feature already includes AI-powered features on AI Amazon, such as AI shopping assistant Rufus, AI shopping guide, review summary, and AI-generated product information.
Additionally, several other companies are likely to follow litigation to enhance their customers’ shopping experience, and some have already begun doing so.
For example, Google recently upgraded its shopping tab and introduced a “vision match” tool that allows shoppers to explain what clothes they expect. AI proposes similar ideas based on explanations. We have also launched an AI summary tool that provides product information.
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