Global Brand Storytelling Agency INVNT celebrates two years of rapid growth, groundbreaking projects and powerful brand stories that redefine how audiences engage with brands.
As a majority of women organizations, Invnt stands out in the industry and works with leading global brands such as Samsung, Formula E, and Pepsico to provide works that induce conversations, shape cultures and leave behind lasting legacy.
The EMEA team is leading shocking projects such as Hitachi Digital’s CES 2025 and the MotoGP Motul Solidarity Grand Prix, including Nvidia’s Hitachi’s immersive experience in GTC.
Based on success, the team secured new partnerships with Meta and ABB and continued collaborations with long-standing clients such as Formula E and Pepsico. In May, INVNT launched Formula E’s fan experience in Monaco, marking a new era of motorsport engagement.
Claudia Stephenson, Managing Director, EMEA, said: “The future of brand storytelling lies not only in creativity, but also in conscience, connection and cultural relevance. Our growth reflects the belief that bold ideas, diverse leadership and technology-driven experiences can cause meaningful change.”
Global expansion and unprecedented growth
Founded in 2008 by CEO Kristina McCoobery in the US and Chairman and Chief Growth Officer Scott Cullather, Brand Storytelling Agency Invnt has grown into a global force with offices in APAC, EMEA and South Asia.
Currently marking 16 years of creative excellence, INVNT operates from 11 offices in seven countries and offers an integrated, interdisciplinary brand experience worldwide.
Since its launch in 2012, the EMEA office has played a pivotal role in the global growth of its agents. The region saw a significant expansion with a 66% jump, which doubles in just three years, with a 525% increase in 2022, a 33% increase in 2024 and a 66% jump in 2025. This momentum reflects ongoing investment in talent, leadership and strategic capabilities.
Expanding sector expertise
As Invnt accelerates global growth, the EMEA region will continue to be at the heart of the evolution of agencies, deepening its presence across technology, banking, pharmaceuticals, motorsports, consumer goods and entertainment.
A significant investment in event management has increased logistics, operational and production capabilities, providing best-in-class physical and virtual experiences.
Outstanding work includes the launch of Mad Dog Jones’ AI-driven digital art collection, created for global business consulting companies, as well as shocking projects for clients such as Xero, ABB and Pepsico. The agency also led major events such as Oracle Cloudworld, the first Oracle Health Summit, and various employee engagement campaigns.
In a partnership with Cheil Worldwide, Invnt has released Samsung’s globally streamed #Playgalaxy Cup. This has reduced the eSports capabilities of the Galaxy S24 Ultra.
To support continued momentum, INVNT has expanded its expertise across experience, innovation, digital and higher education. With recent victories such as Formula E’s fan experience, the EMEA team continues to offer bold, culturally-shaped narratives tailored to the unique voices and futures of each industry.
Strengthen women and comprehensive leadership
As INVNT continues to expand globally, its leadership is redefine industry norms with a focus on inclusivity. Women account for 53% of global teams, including 50% of regional and departmental leads, 54% of creative teams and 71% of innovation.
INVNT EMEA is managed director of Claudia Stephenson, a veteran brand storytelling expert with over 25 years of experience running award-winning campaigns for brands such as SAP, Twitch, Pepsico, Audi and more. Since joining in 2020, she has played a pivotal role in the rapid growth of the region.
Stevenson said: A culture of inclusivity and purpose is what drives our momentum. It shapes culture by not only telling better stories to people across all life, but also being able to guide, create and challenge the current situation. That is the future of brand storytelling. ”
Impact work
As Stephenson takes the helm, the agency has long supported initiatives using creativity to promote real-world impact.
An important example is INVNT’s multi-year partnership with Brixton Finishing School. It is an organization dedicated to providing access for the diversification of the creative industry and the underrated talent of the EMEA region. The partnership continues to grow, proudly sponsoring Burns Night Dinner on drums for the fourth consecutive year in 2025, raising £13,000 to support Brixton Finish School’s mission.
These collaborations highlight Invnt’s unwavering belief in creativity, mentorship and community power to promote inclusion and shape a better future.
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