Khloe Kardashian previously launched her new food company Khloud, and will reach targets from April 29th.
In December, TechCrunch reported that Kardashian and her mother, Kris Jenner, were trying to raise at least $10 million in a business called Khloud. Jessica Bixby, an associate partner at K5 Global, who invested in the brand, said she continued to raise “$12 million round-over subscribe.”
Other investors include Serena Venture, William Morris Endeavor (WME), and Shrug Capital.
Khloud says that its popcorn is made from whole grain corn, and on top of it, “Khoud Dust,” a blend of milk protein and seasonings, provides 7 grams of protein each. In addition to Target, products are sold on the website.
“We’re starting with popcorn, but that’s just the beginning,” Kardashian told TechCrunch. “We’re planning on expanding into other snack categories throughout the store. There’s a lot of room to rethink our daily snack.”
Kardashian says her snack brand’s mission is to provide more nutritious alternatives made from “clean” ingredients.
Kardashian-Jenners is known for its ever-growing and inclusive consumer business empire. However, this is the first time a family member has entered the snack business. That makes a bit more sense – many articles have written about their favorite foods (including their dedicated Instagram pages), and opportunities for celebrities to make money are widespread wherever potential consumer interest is widespread.
Celebrities pumped up numerous hair care lines, liquor lines and beauty products. The Kardashians were there (and still do it). Now their empire is spreading from home cleaning products to food in our pantry.
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