Kru Live from Live Engagement Agency has announced its sponsorship of British racing driver Nicholas Hamilton as he returns to the UK Touring Car Championship (BTCC) at the 2025 season UN-SIMITITED MOTORSPORT.
Nicholas Hamilton, the only driver in the history of the UK touring car championships that compete against obstacles, has consistently broken barriers and inspired fans with his message of inclusion and patience. After a strong performance in 2023, including an outstanding P6 finish at Donington Park, his 2025 return marks a bold new chapter in his racing journey rooted in vision, impact and purpose.
As an agency defending diversity, inclusion and creating meaningful brand experiences, Kru Live is honoured to support Hamilton’s 2025 campaign.
Sarah-Jane Benham, CEO of Kru Live Global, said: “Nicholas is an extraordinary talent and a force of inspiration.
Nicholas Hamilton said: “We want to open our eyes to motorsports where people with disabilities feel important and accepted in multiple roles within the sport. Motorsport is for everyone, and we want to prove that the world of racing is a place of opportunity and inclusion. Disability.”
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