Brand Experience Agency Yellowfish has appointed Freddie Hatton Mills to head the film.
Hutton-Mills is an award-winning author, director and producer with an impressive track record in film, television and brand storytelling.
As film director, Hutton Mills promotes storytelling innovation with Yellowfish, pushing media boundaries across industry and form.
This appointment reinforces Yellowfish’s commitment to bold, original stories that reinforce their commitment to building a group of channel experts to attract and inspire audiences and create an experience that truly realizes the brand.
His expertise has worked with global brands such as Red Bull, Virgin and more recently Microsoft. He produced nearly 200 stories for Microsoft’s major clients and played a key role in shaping Microsoft’s AI storytelling.
“We’ve been working hard to get into the world,” said Laura Pace, managing director of Yellowfish. “The world is evolving and shifting at a pace. Creative authenticity is more important than ever, and there hasn’t been a good time to invest in storytelling as a brand or business to attract audiences.
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