One of the UK’s most renowned hospitality brands, BWH Hotel has officially rejoined Beam, a trade association for the business events, accommodation and conference sector, bringing more than 200 properties to its membership community.
This move is a key step in BWH Hotel’s ongoing strategy to redefine the BWH hotel’s brand and increase its presence in the field of business events and conferences. With its diverse portfolio, BWH hotels are set up to benefit from Beam’s practice code, influential networks, government lobbying, and a platform designed to connect members with other members of the hotel, venue and agency community.
Nicola Wood, sales manager at BWH Hotels GB, said: “This partnership will put BWH hotels at the heart of that conversation, working with industry experts who can go ahead of the game and lobby for more support for independent hotels.”
As part of BEAM, BWH Hotels also have access to benefits, exclusive training opportunities, sustainability initiatives and industry working groups designed to help members navigate change and maintain a competitive advantage.
Beam Chairman Louisa Watson commented: “We are truly delighted to bring BWH Hotel back to the Beam community. With its extensive portfolio and renewable energy, we bring in incredible value to our membership network. We are particularly excited to see BWH Hotel join the 2025 forum.
The 2025 Beam Annual Forum will be held at Novotel London West from July 3rd to 4th to explore the theme of “Relationship 2.0 – The throbbing of hospitality and human connection.”
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